If you have any questions re: this website, click here.

Help Is On The Way: Celebrating Broadway

  • 18 Aug 2019
  • 5:00 PM - 10:00 PM
  • Herbst Theater, 401 Van Ness, San Francisco

MAX is proud to be a sponsor of The Richmond/Ermet Aid Foundation (REAF) for their 25th annual concert and gala, Help is on the Way XXV: Celebrating Broadway taking place on Sunday, August 18th at the Herbst Theater and Green Room in San Francisco. 

MAX and REAF have a long history of partnering on events dating back to 1995 when REAF was founded and we are proud to continue that tradition.  As a sponsor for this event, MAX is promoting ticket sales, supporting the silent auction, and soliciting commercial sponsors.

REAF produces many outstanding entertainment events to raise funds for HIV services, hunger programs and programs for homeless and underserved youth.  Help is on the Way is REAF's biggest annual fundraising gala event of the year.

REAF has a great cast shaping up for this year's gala, Help is on the Way XXV: Celebrating Broadway, including the Broadway touring cast of "Hamilton", Tony Award-winning actress Tyne Daly, Emmy Award winning actress Sharon Gless, Tony-nominee Constantine Maroulis, "Phantom of the Opera" stars Lisa Vroman and Franc D'Ambrosio, Broadway stars Sam Harris and Carole Cook, "American Idol" star Kimberley Locke, and cabaret star Paula West among others. Check out REAF's website for full details at http://www.reaf.org.

Ticket options are:

Ticket Level


What You Get

How to purchase

VIP Director’s Circle


VIP seating, listing & ¼ page ad in program, admission to the night club themed Club REAF after party, and invitation to the check presentation party in the fall.

Sorry, VIP tickets are sold out!

Gala ticket


Gala ticket to the performance and Club REAF after party, Gala supporter listing in program, invitation to the check presentation party in the fall.

Click HERE, click on TICKETS.  Then click on Enter Promotional Code and enter promo code MAXer for a $25 discount.

Regular Ticket Level 1


Performance only

Click HERE, select your tickets, then enter Coupon Code MAXer for a $10 discount.

Regular Ticket Level 2


Performance only (balcony seating)

Click HERE, select your tickets, then enter Coupon Code MAXer for a $10 discount.

* Price with discount

5:00 pm: VIP Reception (Green Room)
5:00 pm: Silent auction (Main Lobby)
7:00 pm: Performance (Herbst Theater)
9:00 pm: Club REAF after party with the cast (Green Room)

MAX members at the same ticket level (VIP or Gala) will be seated together so you'll always have great company at this event. In recognition of MAX's support, REAF has set up a discount code especially for MAX members which will save you $25 off individual Gala tickets and $10 off individual Regular tickets.  Just enter the promo code MAXer when ordering tickets to take advantage of the discount.

100% of your ticket purchase goes directly to the REAF supported charities.

We hope to see you there for a great time while supporting REAF's mission!

Your MAX Fundraiser committee members are Jason Feinberg (chair), Jim Cady, Jerry Tusan, Keith Sjöholm, Paul Busceni and Dinçer Paker.

For MAX events that feature alcohol, we strongly encourage you to take public transportation, a cab/Uber/Lyft, walk, or have a designated driver.

584 Castro Street #672
San Francisco, CA 94114
(415) 562-5582

Powered by Wild Apricot Membership Software