MAX is a social community for gay men and their friends. It stands for three things: Men, Activities and Xtra Value. Our goal is to work together as a group to provide gay men in the San Francisco Bay Area with a large roster of social events that offer the greatest value possible for a fair cost. We work as a team to create our own original programming, plus work in concert with other organizations to promote their events in order to provide as many social options as possible to our members.
Our members join MAX to form real relationships with real people. MAX is more than a great alternative to meeting people through an app or at the bars; we are a fun, open, diverse and welcoming community where everyone is asked to contribute to the group's overall success. Through MAX events, people regularly meet old friends, meet potential friends, lead, support and participate in interesting events, and have fun.
MAX (originally known as Men’s Associated Exchange) was established in 1988 in response to the AIDS crisis. Out of fear, many gay men had stopped going out; MAX’s purpose was to create a “safe space” for gay men to socialize. Within a short time, it had grown to over 1000 dues-paying members who participated in dozens of activities each year. After an eight year hiatus, MAX was revived in 2016.
Learn more about our current roster of events here.
Join MAX here.
Mike Barsul is the MAX Chairman. He is the owner of a landscape contracting company. He joined the original MAX in 1995 and became Chairman in 2000. He now divides his time between his homes in Sausalito and Palm Springs.
Jim Cady is the MAX Board Secretary, where he records all meeting proceedings and ensures our records are properly kept. He is a globally recognized trademark and copyright attorney, advising clients ranging from startups to Fortune 100 companies. Jim originally hails from Virginia and DC, and first moved to the Bay Area in 2000. He currently lives in Pacific Heights with his two Westies.
Dennis Lam is the newly appointed treasurer of the MAX Board. He has been working in the high-tech industry for over 30 years and has been living in the mid-peninsula since the 80’s. He is a foodie and a movie buff. He especially enjoys indie and foreign films; movies that tell a compelling story. His other interests also include traveling, cooking, gardening, exercising, hiking, indoor rock climbing and other outdoor activities.
Jason Feinberg is Partnerships and Fundraising Chairman for MAX; he also oversees MAX’s First Friday event. Now a consultant advising startup companies, he has a long career in finance. Born in New York City, Jason moved to San Francisco in 1994 where he became a member of MAX. He currently lives near Dolores Park.
Paul Munro is MAX Communications Chair leading the team that produces the newsletter and promotes MAX events. He currently leads software development at a medical device startup. A MAX member since the mid-90’s, he is a long-term resident of the South Bay.
Nicky Wade is MAX Programs and Events Chair where he fills out the MAX SF event calendar with fun and entertaining events. When he is not contributing to MAX, he is a healthcare executive. Nick moved to San Francisco a little over a year ago knowing few people, but -- after attending a TGIF -- became a vital contributing member to our community. Nicky lives in San Francisco’s SOMA neighborhood.
Bruce Cecil is a member-at-large of the MAX Board. He currently works in education as a high school social studies teacher. Bruce joined MAX very recently; previously, he served as the social planning chairman and retreat planning committee member for Discovery Community. He also helps with Grupo Socio-Hispano, a men’s Spanish-speaking social group. Born in Louisville, KY, he now lives in Berkeley.
Keith Sjöholm is a broker associate and realtor with Abio Properties. A trained attorney, he obtained his JD from Suffolk University Law School.
Jerry Tusan is a member-at-large of the MAX Board and has hosted many popular MAX events including beverage tastings and several of our My Favorite Place monthly dinners. He currently works as a wine distributor in San Francisco. He first joined Max in 1994 and was originally active in the East Bay MAX. A third-generation Californian, Jerry splits his time between his two homes in San Francisco’s Diamond Heights and the East Bay.